DIGICONFEST
Brand Strategy, Brand Identity, Website Design, Marketing
ABOUT THE BRAND
The Digital Conference Festival (DIGICONfest) is the first of it’s kind held in Lagos, Nigeria and the zenith of all crypto currency event and Digital Economy solutions to happen in Africa.
The Brand at Inception wanted to make a huge and lasting impression in Africa due to the goal they hope to achieve and the future events they hope to host across different part of Nigeria and Africa as a whole.
THE GOAL
The Brand aimed at achieving the following at the end of the event.
• At least 350 participants (Due to COVID-19 restrictions)
• Not less than 1500 participant registrations.
• Building a solid social media presence.
• Converting more people to invest in the cryptocurrency digital assets
OUR SOLUTION
Due to the limited time span given at a limited budget and high expectations, our team at Gluedot Agency decided to build different strategic parameters around the brand that could help achieve these goals, some of which includes:
BRAND
CORE
After thorough discovery and understanding of the brand vision, we were able to build clarity around the brand goals, vision, mission and values.
BRAND
NAMING
The brand naming was centered around the industry the brand existed in. The idea was to create simplicity, unification and originality.
BRAND
IDENTITY
Result from the strategy session helped us understand clearly the direction the brand identity should take.
VISUAL
IDENTITY
Some of the deliverables were: Logo Design, Website, T-shirt design, Stationeries, Pattern Design, etc.
MARKETING AND PUBLICITY
Both Online and offline marketing mediums were leveraged and the result were amazing.
SOCIAL
MEDIA
An effective way to create publicity and promote marketing is through social media. It definitely couldn’t escape our list.
THE RESULT
- More than 300% increase in campaign goals for event registration.
- Sales conversion on VIP tickets and cryptocurrency digital assets.
- High engagement rate on brand social media platforms.